Pandemic and Wellness Industry

With millions of people confined around the world, the wellness market has had a significant growth. According to the English paper “The Economist”, many are in a profound despair because of the lack of company and/or motivation. Therefore, are searching for online entertainment on their cellphones and other media sources to keep their minds sane.  

Fitness classes are easily adapted to Instagram lives, Zoom, Skype, and other programs that make communication between people, teachers and students easier.

Besides the famous cardio and strengthening classes, we also highlight the exponential search growth for yoga and meditation lessons. As a consequence, sales of mattresses, dumbbells, elastics, and others, has increased as well.

Fitness apps has also become more popular and are helping people with their discipline and workout routines.

Still according to the English paper, people are more willing to improve themselves. In other words, looking for ways to refine their mental and physical health and appearance.

In this graphic below we can better understand the online search growth for fitness topics (home workout and kettlebell) and other curious ones such as “making bread” and sex tips:

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The Brazilian paper “O Globo” recently emphasized physical activities using body weight or adapting house objects and supplies (ex: books and food containers) to relieve anxiety and keep healthy during the confinement. Social media has become people’s main ally and most classes are currently free.  

May it be for the objective of sweating and losing those extra pounds, releasing tension or simply for fun, the physical educators are finding diverse ways through social media to contribute to people’s health and wellness.

“Knowing that we are not alone is very comforting. It is important for us to talk so we don’t panic. My class is a big contrast from society’s stress: we look inside, speak mantras, meditate, make one position at a time. I basically share my way of life”, says Julia Oristano, yoga teacher who has performed online classes using social media.

More info about this article from “O Globo” in:

The Brazilian magazine “Exame”, has recently published an article focused on the harsh crisis that many companies from the fitness segment are handling right now. Most incomes were practically zeroed. Therefore, many are looking for alternatives to increase their revenue, in order to keep jobs and their clients engaged.

According to Leonardo Pereira, president of Selfit (low-cost fitness chain), digital businesses will become more and more important to the fitness companies. “Consumption of digital products will multiplicate, may it be for fitness reasons, home office, medical attendance, etc”.

In the end, the main objective isn’t necessairly to grow profits, but to keep relevance among the students. In other words, keeping their interest and motivation at any cost.  

The good news is that in oriental countries, specially China (where quarantine flexibilization is already happening), gym subscriptions has become a surprise. Amazingly, about one third of the clients are people that had never been to a gym before.

“People are looking for more health, running from obesity and better eating habits”, says Pereira, from Selfit.

See more about the “Exame” magazine article in:

Is this a good sign for Brazil? We from WBE are positive that it is. After all, aesthetics and wellness has always been big priorities for many Brazilians. As we always say, taking care of yourself is an indispensable investment. Our bodies and minds deserve it.

Lets go together, with focus and positive thoughts.  


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